This Del Monte advertisement is from a 1931 issue of Ladies’ Home Journal, though I can’t tell you which issue. The page was separated from it’s magazine.
Just remember: in 1931 ALL shoppers were women and ALL grocers were men.
Could any brand come first
in American Favor….if it didn’t
deliver something you want in foods?
Not much chance, is there?-when you think of all the women who are shopping every day-judging values in every can of food they buy.
But DEL MONTE unquestionably stands first-in the number of women who prefer it and the number of grocers who sell it.
It stands first because DEL MONTE set out to produce the quality you wanted-and has steadily kept on bringing that one high quality to your table, in every food it packs.
Today the DEL MONTE label offers to solve your shopping problems in almost every canned food you serve. Canned fruits, vegetables, coffee and many other tempting products. With this label to guide you-why take the time and trouble to experiment with unknown brands?
If your grocer hasn’t the DEL MONTE varieties you’d like, there’s sure to be some grocer close at hand who has! A grocer who puts your interest first, and is anxious to serve you. Tell him you want DEL MONTE-and you’re always sure of your money’s worth in foods.
Fruits
APRICOTS
BERRIES
CHERRIES
FIGS
FRESH PRUNES
FRUIT SALAD
GRAPEFRUIT
PEACHES
PEARS
PINEAPPLE
PLUMS
ETC.
Vegetables
ASPARAGUS
BEETS
CORN
PEAS
PIMENTOS
PUMPKIN
SPINACH
STRING BEANS
TOMATOES
TOMATO JUICE
ETC.
Coffee
AS FAMOUS
FOR FLAVOR AS
EVERY OTHER
DEL MONTE
PRODUCT
Del Monte
FRUITS
VEGETABLES
COFFEE
AND OTHER FOOD PRODUCTS
