Oh, where to begin? This ad for Durkee’s Vegetable Oleomargarine was found in the February 29, 1948 issue of the now defunct This Week Magazine. This Week Magazine was distributed along with the Sunday paper back in the day.
Now I don’t know about you, but I think that spinach ring looks pretty unappetizing. But that isn’t even the most bothersome thing about this ad. I think the fact that in the bottom left-hand corner, if you look really closely, you can see that Durkee’s was, at the time, “A Division of The Glidden Co.”. That’s right, those fine people that are intent on helping you repaint your house used to make food products. Oleo food products.
Durkee is still around, making spices and marinades. You have to wonder if they look back on this recipe and cringe.
I wonder if anyone ever actually made this recipe and served it to their family? I’m ok with it, if you take out the shrimp and the cream sauce…
