One word about this advertisement: COOLth.
That is all.
22% more COOLth* actually built in!
Costly Angora mohair is the base of the famous Palm Beach “open window” weave-a s-m-o-o-t-h fiber with no fuzz to mat or close the 1,600 “open windows” per inch. Air circulates, dries the moisture on your skin…C-O-O-L-S your body Nature’s way, by evaporation. An this ideal summer fabric-woven by Goodall-is also smartly tailored by Goodall with NO “heat trap” pads or heavy inner linings to impair it’s marvelous coolth*. War conditions limit stocks, but Palm Beach is made in light or dark colors…stripes…business patterns. Single or double-breasted. Come see what we have!
*COOLth; opposite to warmth
Parks-Chambers


Still, something like that would be so hard to wear in the summer!
I fully agree…no matter how much coolth it offered…